Millions of Bowls of Help and Hope
THV-11's "This Morning" show and the Arkansas Foodbank have been teaming up every summer since 2000 to help children in the Foodbank's 33-county service area have at least one nutritious meal each day while they can't rely on school cafeterias. The cereal drive is a friendly competition to see which business, organization and community can donate the most cereal during a four-week period.
Since it started in 2000, more than one million boxes of cereal and other breakfast items have been collected and distributed to food pantries and feeding sites.
Watch what happens to just one of those boxes of cereal.